Currently, creating websites has become much more uncomplicated thanks to platforms such as WordPress and Wix, the two most popular, accumulating a total of over 30 million websites. Although WordPress is the most popular and most complete (28 million websites), the great simplicity and accessibility of Wix has made it very popular in a short period of time (4.5 million websites).
Both platforms can be used to create websites, but there are some very important differences. If on the one hand Wix is a website builder and hosting solution, WordPress presents itself as an open-source CMS ( Content Management System ) and does not include hosting.
Leaving aside the possible differences regarding the versatility and ease of use of both platforms, one of the important points to consider before deciding which one is ideal for you is to understand which one will be best for SEO.
SEO practices are crucial for the success of any website, and through them you will get your website to gain greater visibility in search engines.
Wix has revolutionized the way websites are created
Although WordPress continues to dominate this market segment, its share ended up taking a heavy blow with the arrival of this new generation of platforms led by Wix. Its main objective is to be able to offer its users an extremely friendly and easy-to-use interface, while still offering advanced tools.
Initially, Wix focused exclusively on becoming the most effective and easy-to-use tool for creating modern websites. If, on the one hand, it won the attention of thousands of users, those with more technical knowledge ended up never considering Wix a viable tool.
However, over the last few years the platform has undergone major changes, starting to present itself as a serious rival to WordPress.
Wix has added an incredible amount of new, more advanced tools, and many of them have a serious focus on SEO. With the latest tools, users are now able to perform various SEO-related tasks that were impossible until now:
- Modify a site’s URL structure, customize subdirectories, edit, remove or add prefixes to a URL, and even create a fully customized URL structure.
- Automatic sitemap updates via 301 redirects and meta tags.
- Visualization of log files in the form of Bot Traffic Over Time , Bot Traffic by Page and Response Status Over Time reports .
Until the new SEO tools were implemented at Wix, all these tasks and access to important reports were done through third-party tools, compromising reliability and productivity levels.
Wix’s Weaknesses for SEO
Despite the impressive evolution over the last few years, we continue to find several weaknesses when it comes to implementing an SEO strategy on a website created with Wix. So, before betting on Wix as your platform of choice, consider these 3 limitations:
- It continues to have major limitations when it comes to implementing custom code. Even though there is already an element for adding HTML code, it remains extremely limited.
- Pages created with Wix continue to have an inexplicable amount of unnecessary code, which can result in very high load times.
WordPress for SEO
WordPress was one of the first platforms to simplify the process of creating websites, and the fact that it is open-source has contributed considerably to its growth.
The platform’s base features are free and come pre-installed, but more advanced tools will require you to download plugins, often being paid for.
It is through these plugins that you will be able to gain access to SEO tools, it is extremely important to analyze all available options to ensure that they successfully respond to your needs.
WordPress’ large user base is also one of its strengths, meaning it will be quite easy to find answers and support for all sorts of issues, all within the community.
WordPress’ Weaknesses for SEO
As mentioned, to add SEO tools to WordPress it is necessary to use plugins, and these are developed by different companies or programmers. Therefore, it is not at all uncommon to experience compatibility difficulties between the various tools.
As far as the many tools available, Yoast and Rank Math are by far the most popular, used by thousands of users.
Many believe that WordPress evolved in the wrong direction, putting users in a very difficult position to find the balance between the number of tools and the ability to optimize your site for the Core Web Vitals.
Essentially, the high risk of incompatibility, possible vulnerabilities and issues with plugin updates are WordPress’ main weaknesses when it comes to SEO.
Comparison between Wix and WordPress for SEO
|Tags in the Index||Yes||Yes|
|Google Search Console||Yes||Yes|
|Bing Webmaster Tools||Yes||Yes|
The table above presents all the basic SEO tools you might need to implement an initial strategy. It is thus clear that both platforms make the basic tools available to users.
However, the “problems” arise when we are looking to offer more advanced tools, an area where WordPress immediately gains an advantage over Wix. However, when it comes to SEO, not always using the most advanced tools is the ideal solution for all situations.
WordPress vs Wix: Organic Traffic
According to a study by Ahrefs , which included millions of websites, 46% of WordPress sites receive organic traffic, while only 1.4% of Wix sites have the same performance.
Although the percentages reveal an abysmal difference, it is important to emphasize that the large discrepancy in the volume of sites created with both platforms considerably influences these numbers.
Which is the best platform for SEO? WordPress or Wix?
As much as we’d like to give a definitive answer to this question, the truth is that any SEO professional will end up recommending the platform they use most often. The experience factor always ends up prevailing with regard to the answer to this question.
It is important to highlight the great evolution of Wix regarding the major limitations it presented in the past, being currently able to offer its users SEO tools that place its platform at the level of WordPress. However, it is still WordPress that offers more advanced options.
John Mueller, Webmaster Trends Analyst at Google, said that website content is increasingly important, regardless of the platform on which it is developed. Mueller confirms that as long as there are no serious technical problems, the main focus of users should be on published content.
Therefore, the final decision on which will be the ideal platform will depend on the needs and objectives of each project. If you want to create a website that requires only basic SEO tools, Wix could be the ideal bet.
On the other hand, if you need more advanced SEO tools and have a more advanced knowledge of the platform, WordPress will definitely be the platform that offers more options.