Netflix makes its expansion to video games official: first for mobile phones and included in the rate at no additional cost.
Rivers of ink have been written about Netflix and its foray into the video game market, but now, after countless rumors and leaks , the company has made it official. Netflix is ”in the early stages” of expanding games and, as previous reports have advanced, the first step will be on mobile.
The confirmation comes from the company itself, which just yesterday published a letter to investors confirming this new project. For now, it does not seem that it will be a service similar to Google Stadia or xCloud, nor is it mentioned that they will be streaming games.
Netflix prepares to offer games
The truth is that Netflix has not given many details about this expansion . The letter to investors has 12 pages and the only fragment in which they refer to video games is the following:
“We are also in the early stages of expansion into games, building on our previous efforts around interactivity (eg ‘Black Mirror Bandersnatch’ and our ‘Stranger Things’ games). We see games as another new category of content for us, similar to our expansion into original movies, animation, and unscripted television. Games will be included in Netflix members’ subscription at no additional cost, as will movies and series.
At first, we will mainly focus on mobile games. We are very excited about our film and TV series offering and look forward to a long track record of increased investment and growth across all of our existing content categories, but as we have been pushing original programming for almost a decade we think now is the time. to learn more about how our members rate games.”
As indicated by Netflix, the only interactive and powerful thing they have done to date has been ‘ Bandersnacht ‘, in addition to the aforementioned ‘Stranger Things’ games . From Netflix’s words, it seems that the focus is going to be on original games, but they are only speculations since Netflix is taking its first steps.
We know that they will focus on mobile first, but we return to the same thing: we know absolutely nothing about how the games will be distributed . We do not know if it will be game in the cloud like what Hatch proposes or if games “downloadable” from the application itself to play them locally. Many unknowns, for now.
Netflix has confirmed that the games will be included in the rate, so there will be no additional cost
In any case, it makes sense for Netflix to bet on games . They are a way to keep the user on the platform and, if that were not enough, an excellent way to expand the universe of your own content. Back in April, Netflix said that:
“[…] certainly games are a really interesting component of that … And there is no doubt that games are going to be an important form of entertainment and an important type of modality to deepen that experience of the fans. So we’re going to keep going, and we’ll keep learning and solving as we go. “
Finally, and on keeping the attention of users, Netflix has once again emphasized what they said a few years ago: that they competed more against ‘Fortnite‘ than with HBO . According to Netflix, “In the race for entertainment for consumers around the world, we continue to compete for screen time with a broad set of companies such as YouTube, Epic Games, and TikTok (to name just a few). But most of all, we are competing with ourselves to improve our service as fast as we can.”